Diwali is that time of the year when everyone looks for a light in their lives. And entrepreneurs seem to know just how to trigger the joy and spread the smile! For instance, Savji Dholakia, the Surat-based diamond tycoon billionaire, has made both national and international headlines for his Diwali Bonus to his employees – 400 flats and 1260 cars to 1716 best performing employees. Foreign brands are also not far behind when it comes to the Indian market during this festive season, like LeEco, OnePlus, Zen Mobile, Lenovo, HP – all of which have given exquisite offers to their customers.
Unfortunately, India Inc. has lately received some serious blows with all the top-level exits this festive season – Cyrus Mistry (removed as Chairman of Tata Sons), Sanjay Baweja (resignation as CFO of Flipkart) and the latest, Vikram Chandra (stepping down as CEO and Executive Director of NDTV. But, the startups have taken it upon their shoulders to make their Diwali brighter by giving Diwali Bonanzas to customers, employees and the society likewise. Lets take a look at some of these remarkable Indian startups and their Diwali Bonanzas.
Jugnoo – With their “Patakhe Hatao, Jugnoo Udao” Campaign across as many as 19 cities this time, this startup has taken upon their shoulder to influence people to stop using fire-crackers and have a pollution free Diwali and use their sky-lanterns, and thereby preserving the true sense of Diwali. They will also donate Rs. 10 to underprivileged children for every lantern lit.
Tolexo – The Startup Tolexo, India’s e-commerce market place for business goods and supplies, in their Diwali Fest has extended their Diwali Deals to B2B buyers, thus breaking the tradition that offers are for B2C buyers only. From Freebies to lowest prices on top brands, Tolexo covers it all.
Care24 – This startup of home healthcare service providers, keeping in mind the accidents and mishaps that take place during Diwali, have announced Emergency Ambulance Service for burn victims. They have associated with 1289 Ambulance and can be reached out on 022-24061600.
Limeroad – The social e-commerce fashion store has started-off their Diwali Campaign “Mission: One Crore: Pledge a saree. Pledge a smile.” They aim to get India to pledge 1 Crore sarees which can be distributed to underprivileged women in the country. Partnering with Facebook and Goonj, 12,000 fresh sarees have already been pledged to Goonj and there are more to come.
LetsComply – This Delhi-based legal, finance and taxation service provider company has sought to light up the Diwali of young entrepreneurs by giving FLAT 50% OFF on Company incorporation. A private limited company can be incorporated in Rs 3,999 only. The aim is to encourage young entrepreneurs to take on their dreams fearlessly this Diwali. There is also 50% OFF on various services like Accounting & Book Keeping, Trademark Registration, Business Proposal Vetting, etc.
Craftsvilla – This startup has started the campaign #OneDiyaFor where one is supposed to light a diya and dedicate it to anyone, family, deceased, soldiers, etc., make a video recording of it and share the video. Their idea is to promote the humanity in each one of us.
UrbanClap – This startup provides instant professional solutions to customers and this Diwali is giving the same benefits to their employees and choose as Diwali gifts apart from the Diwali bonuses.
Easyfix – A home repair and maintenance services startup, Easyfix, is giving its employees Diwali light decorations and plumbing services along with their bonuses.
EasyRewardz – Another startup venture, EasyRewardz, which enables customers to track, enroll, pool and redeem points and stay engaged via offers, has come up with some off-beat rewards for its employees this Diwali. The employees are getting points which they can use as discount coupons.
E-Commerce Diwali Sales – Top e-commerce platforms like Flipkart, Amazon and Snapdeal are providing their customers with Diwali Sales with different kinds of offers, discounts, etc. on products off their shelves as these are possibly the biggest online sales which see the unified participation of every brand. Partnering with them are online payment portals like PayTm that provide customers an additional offer or discount on such products.
These Diwali campaigns and bonanzas are more than just Diwali offers. Whilst rewarding their employees for their hard work and giving them incentives to work harder, and giving offers to the customers, the campaigns are an innovative and effective way to sell their product by capturing the attention of all potential consumers. By bringing light upon our humanity, encouraging entrepreneurs to walk fearlessly towards their dreams, these startups are sot only selling themselves but elevating the spirits of the people. By helping underprivileged children and women and aiming for a pollution free Diwali, these startups are also attempting to fulfil some of their Corporate Social Responsibilities even if it is not mandatory for these startups to do so. And this is a brilliant gesture to show this festive season. Here’s hoping that these little candle-lights make it a brighter time for India Inc. amidst the blows of executive exits.
RBI – A Special Mention – Though the Reserve Bank Of India is not a startup, its initiative to encourage startups finds a spot on this list. Startups can now raise upto USD 3 million ECBs in a financial year with RBI’s permission. This is meant to promote job creation and boost innovation. Further, adding on to the joy, bankers promised to swiftly pass on the 0.25 per cent rate cut effected by the Reserve Bank to borrowers, a move that would lower corporate loans and other loans. These were not announced as “Diwali Bonanzas” but these announcements coming amidst the festivities is sure a Diwali for the Startups!